Orange Advertising: a ROI formula that optimizes your ad budget

research and marketing intelligence

Welcome to Orange Advertising media research center. Our aim is to provide insights into emerging trends in advertising and media - a sector that continues to experience deep structural and technological changes - including wireless access, digitalization and increasing fragmentation of usage across channels.

research

Orange Exposure 2012

Now in its fifth year the study conducted by TNS, focuses on how teenagers and mobile media users in the UK, France and Spain are engaging with mobile content and mobile internet. Exposure is one of the first research to compare mobile and tablet usages side by side. The data is fused with the TGI database, illustrating thereby how, where and why mobile users access content, information and entertainment giving brands exclusive intelligence.

The broad aim of this study is to capture the different ways in which consumers are developing across Europe and assess their similarities and differences : identify changing media consumption patterns, evolution of media multi-tasking, emerging and evolving online media, and video consumption, social media and e-commerce.

IAB Europe and Screendigest collaborated on this comprehensive study of online advertising in Europe. The presentation includes topline figures, format and regional trends and an introduction of Video and Mobile Advertising figures.

The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey of 32,000 Internet users, aged 15 and over, from 16 countries within the IAB Europe network. It examines online consumer behavior and attitudes, providing valuable insights for marketers.

comScore

comScore is a global leader in online measurement. As a partner, comScore provides Orange Advertising Network with key data on Internet users in the US, South America and Europe. M:Metrics, a subsidiary of Comscore, provides data on mobile reach in European countries such as France, Spain, Germany, Italy, and the UK.

Nielsen

Nielsen is global leader in measurement and information. Nielson’s subsidiaries in France (Mediamétrie-NetRatings), Spain (NNR) and the UK (UKOM) provide Orange Advertising Network with key data on the Internet use in those countries.

TGI

Kantar Media provides Orange Advertising Network with a quarterly market survey in key European countries including the UK, France, Germany and Spain. The survey allows us to benchmark our network’s performance against that of our competitors and the online market overall.

Ad Effectiveness Reports

Nielsen provides Orange Advertising Network with high quality ad effectiveness reports, providing precise data on campaign reach and frequency, and highlighting online advertising impacts on the brand.

Recma

Recma provides Orange Advertising Network with a quarterly overview of media agency clients across Europe.

NetObserver

Orange Advertising Network uses Harris Interactive’s online user survey, NetObserver Europe, to profile users of specific websites and assess the performance of specific campaigns against the online market overall.

ZenithOptimedia

Orange Advertising Network uses Zenith Optimedia Ad Spend reports to evaluate the effectiveness of our advertising strategies.

Ad Relevance

Nielsen Online’s advertising tracking tool provides us with a weekly snapshot of advertisers and campaigns on the web across Europe.

research and marketing intelligence

research

Orange Exposure 2012

Mediascope Europe 2012

Adex Report 2011

MC DC 2009 Report

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