Orange Advertising Network: a ROI formula that optimizes your ad budget

research and marketing intelligence

Welcome to Orange Advertising Network media research center. Our aim is to provide insights into emerging trends in advertising and media - a sector that continues to experience deep structural and technological changes - including wireless access, digitalization and increasing fragmentation of usage across channels.

research

Orange Exposure 2011

The Orange Exposure 2011 study looks at how European consumers (UK, France, Spain, Poland) are engaging with mobile media content and the mobile Internet. It examines the various factors influencing user access to content, providing advertisers with key insights to help them engage with their audiences.

The 2010 edition of this on-going study provides insights on media consumption across 15 European countries. The research highlights how consumers are extending the ways in which they enjoy and engage with the Internet and its growing influence on everyday lives.

The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey of 32,000 Internet users, aged 15 and over, from 16 countries within the IAB Europe network. It examines online consumer behavior and attitudes, providing valuable insights for marketers.

IAB Europe and Screendigest collaborated on this comprehensive study of Internet advertising spending in Europe. The results show that European advertisers spent €14.7 billion compared to the €16.2 spent in the US. The study estimates that online advertising spending amounted to 18% of overall media budgets in 2009.

comScore

comScore is a global leader in online measurement. As a partner, comScore provides Orange Advertising Network with key data on Internet users in the US, South America and Europe. M:Metrics, a subsidiary of Comscore, provides data on mobile reach in European countries such as France, Spain, Germany, Italy, and the UK.

Nielsen

Nielsen is global leader in measurement and information. Nielson’s subsidiaries in France (Mediamétrie-NetRatings), Spain (NNR) and the UK (UKOM) provide Orange Advertising Network with key data on the Internet use in those countries.

TGI

Kantar Media provides Orange Advertising Network with a quarterly market survey in key European countries including the UK, France, Germany and Spain. The survey allows us to benchmark our network’s performance against that of our competitors and the online market overall.

Ad Effectiveness Reports

Nielsen provides Orange Advertising Network with high quality ad effectiveness reports, providing precise data on campaign reach and frequency, and highlighting online advertising impacts on the brand.

Recma

Recma provides Orange Advertising Network with a quarterly overview of media agency clients across Europe.

NetObserver

Orange Advertising Network uses Harris Interactive’s online user survey, NetObserver Europe, to profile users of specific websites and assess the performance of specific campaigns against the online market overall.

ZenithOptimedia

Orange Advertising Network uses Zenith Optimedia Ad Spend reports to evaluate the effectiveness of our advertising strategies.

Ad Relevance

Nielsen Online’s advertising tracking tool provides us with a weekly snapshot of advertisers and campaigns on the web across Europe.

research and marketing intelligence

research

Orange Exposure 2011

Mediascope Europe 2010

MC DC 2009 Report

Adex Report 2009

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