With 12.6 million unique users per month, ViaMichelin is the highest reaching and most popular online travel planning and mapping service in Europe.

ViaMichelin is present in 13 countries (UK, France, Germany, Italy, Netherlands, Belgium, Switzerland, Austria, Poland, Portugal, Sweden and Norway) and delivered in 8 languages.

ViaMichelin offers consistent advertising solutions across all of its websites, with a standard look and feel, similar content and matching advertising formats. The solutions are standardized or integrated across all of ViaMichelin’s websites.

source: comScore - 01/2011

(booking from France, UK & Poland - outside Europe on a case by case basis)